My Fluffy — Privacy Policy
Who we are
My Fluffy is a virtual pet game published under the New Story Lab name by New Apartments, Inc., a Delaware corporation (“we”, “us”). We are the controller of the personal data described in this policy.
New Apartments, Inc.
1111b South Governors Avenue, Dover, DE 19904, USA
Email: adnewaparts@gmail.com · Phone: +1 (302) 244-5401
The short version
- You don’t need an account, email or real name to play.
- Your game progress is saved on your device. When you visit your street, we keep a small anonymous profile on our server so neighbors can see your pet.
- We collect anonymous gameplay statistics to make the game better.
- The apps show ads from Google AdMob. In the EEA, UK and Switzerland we ask for your consent first; on iOS we ask before any tracking.
- There is no chat. Pet names and nicknames are limited to letters and numbers, filtered for bad words, and can be reported and blocked.
What we collect and why
| Data | Why | Where it’s kept |
|---|---|---|
| Game progress (your pet, coins, items, garden, settings) | To keep your game | On your device. The Android app may include it in your Google device backup. |
| Neighbor profile: a random anonymous player ID, your pet’s name, look and level, an optional nickname, your street and house, when you last played, and visits/hearts sent between neighbors | Multiplayer street: neighbors see your pet and house, you can visit and send hearts | Our server (Supabase) |
| Reports you send about a player’s name | To keep the game friendly | Our server (Supabase) |
| Gameplay statistics: game events (for example “egg hatched”, “mini-game played”), load times, app version, device type, screen size, graphics capabilities, language, a random player ID | To find bugs and improve the game. No names, emails or advertising IDs; no cookies; no session recordings. | PostHog (USA) |
| Advertising data (apps only): advertising ID, IP address, device and app information, ad interactions | To show and measure ads, prevent fraud, and — only with consent where required — personalize ads | Google AdMob (see how Google uses data) |
Reminders (“Your pet is hungry”) are created on your device; we don’t send them from a server. You can turn them off in the game (About pet → Reminders) or in your phone settings.
Ads and your choices
- Ads are optional rewards (“watch an ad for coins”) and occasional full-screen ads at natural breaks.
- In the EEA, the UK and Switzerland the app shows Google’s consent form on first launch. You can change your choice any time in the game: About pet → Privacy settings.
- On iOS you decide whether to allow tracking (App Tracking Transparency). You can change it in iOS Settings → Privacy & Security → Tracking.
- On Android you can reset or delete your advertising ID in Settings → Privacy → Ads.
- We request ads suitable for general audiences (rating up to “PG”).
Children
My Fluffy is made for a general audience aged 13 and over and is not directed at children under 13. We don’t knowingly collect personal information from children under 13. We don’t ask for names, emails, photos, precise location or contacts, and the game has no chat. Player-chosen pet names and nicknames are restricted to letters and numbers, filtered for inappropriate words, and can be reported and blocked by other players. If you believe a child under 13 has given us personal information, contact us and we will delete it.
Sharing
We don’t sell your personal information. We share data only with the service providers listed above (Supabase, PostHog, Google AdMob), who process it for us, and when required by law.
How long we keep data
- Game progress stays on your device until you delete the app or its data.
- Neighbor profiles of players who haven’t played for 90 days may be removed; your house can be given to a new neighbor after 14 days of inactivity.
- Gameplay statistics are kept up to 2 years.
Your rights and deleting your data
You can delete everything on your device by uninstalling the app (or clearing site data in your browser). How to request deletion: email adnewaparts@gmail.com from the email you want us to reply to, with the subject “Delete my My Fluffy data” and your pet’s name and your friend code (shown when you invite a friend to your street). We will delete your neighbor profile (player ID, pet name and look, nickname, street and house), the visits and hearts you sent and received, and reports you made, within 30 days. Anonymous gameplay statistics that can’t be linked to you may be kept for up to 2 years. Depending on where you live (for example under the GDPR or CCPA) you may also have the right to object, restrict processing or complain to your data protection authority.
Security and international transfers
Data is sent over encrypted connections (HTTPS). Our providers may process data outside your country, including in the USA, under appropriate safeguards such as Standard Contractual Clauses.
Changes
If we change this policy, we’ll update this page and the effective date above.